TEDxAcademy Curator and licensee, Niki Siropoulou is an idealist and believes that people and powerful ideas can make the world a better place.

Niki is a TED Long Beach member since 2009 and organizes TEDxAcademy outside of her professional scope on a volunteer and not for profit basis, with the valuable help of the volunteer organizing team and advisors.

Niki holds an MBA degree from University of Texas at Austin in the US, and executive education at Harvard Business School and MIT at Boston Massachusetts.

On the professional front, Niki is the founder and owner of FreesiaWorks, a boutique product design and development agency specializing in consumer products and services.

She works with companies in the US, and Europe developing products, services and marketing strategies.

Niki started her career at Marketing Management with Procter & Gamble in 1993 and ever since has created many award winning and market leader product success to name a few STR8, Carroten, BU, C-Thru and Mustang. In 2007 she received the breakthrough Male Fragrance of the Year Award for the United States Market for a product that designed for Estee Lauder.